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Are you looking at a new Toyota RAV4? If so, it’s important to compare all of the trim levels. For example, what’s the difference between the RAV4 Adventure vs. Limited models? Beyond that, is the price difference worth what you get?
These are questions I aim to answer for you. After looking at the exterior, interior, and technology differences, you can pick the trim that works best for your budget and lifestyle.
As you look at the exterior of the RAV4, you see a lot of similarities. Let’s evaluate the measurements first.
Here are the two that are the same with both models.
- Wheelbase: 105.9”
- Track (front/rear): 62.6”/63.3”
That leaves these measurements to be slightly different from one another.
- Overall length/width: 180.9”/73.0” (Limited) vs. 181.5”/73.4” (Adventure)
- Height: 67.2” (Limited) vs. 68.6” (Adventure)
You also want to know what 2023 Toyota RAV4 colors you can choose. These are the two options available with both trims.
- Midnight Black Metallic
- Ruby Flare Pearl
There are also three more exterior colors available only with the Limited trim. These include the following:
- Magnetic Rock Metallic
- Silver Sky Metallic
However, you can choose the Lunar Rock color for your Adventure trim.
Looking deeper into the standard exterior features, there are many that are the same on both trims, such as these:
- Integrated rear spoiler
- Privacy glass
- LED Daytime Running Lights (DRL)
- Dual chrome-tipped exhaust
- Variable intermittent windshield wipers
- Intermittent rear window wiper
- LED taillights
There’s a distinct difference between the roof rails on both trims. The Adventure has raised black roof rails, while the Limited has a low-profile design instead.
Plus, the wheels are slightly different, with these available on each trim:
- 19” Super Chrome alloy wheels (Limited)
- 19” 5-spoke Matte Gray alloy wheels (Adventure)
The Limited also includes some fun exterior additions, including these:
- Integrated LED fog lights
- Height-adjustable power liftgate
- Power tilt/slide moonroof
Yet, the Adventure trim is designed to look different with its unique Black RAV4 label and Adventure badging.
The Limited and Adventure cabins are sized nearly identically. Here are some measurements to look at
- Seating capacity: 5
- EPA passenger volume: 98.9 cubic feet
- EPA interior volume: 136.4 cubic feet
- Headroom with moonroof: 37.7”/39.5”
- Legroom: 41.0”/37.8”
- Shoulder room: 57.8”/56.4”
- Hip room: 54.3”/47.7”
- Cargo length behind rear seat: 40.0”
- Cargo minimum/maximum width: 39.4”/59.0”
- Cargo minimum/maximum height: 34.5”/36.6”
There is one difference among cargo space measurements. Both models have a maximum of 69.8 cubic feet available for cargo, but the Limited trim has a hold measuring 37.5 cubic feet in the back, while the Adventure offers 37.6 cubic feet. It’s doubtful anyone could notice the difference.
Moving onto the RAV4 Limited interior colors compared with the RAV4 Adventure interior colors, there are only minor differences. Both RAV4s include Black SofTex. However, these are the additional options.
- Mocha SofTex (Adventure)
- Ash SofTex (Limited)
- Nutmeg SofTex (Limited)
As you look at the features in the cabin, both models include the following:
- Rear liftgate window defogger
- 4-way front passenger seat
- 8-way power-adjustable driver’s seat (lumbar support)
- Power windows
- 60/40-split fold-flat rear seat
- Day/night rearview mirror
- Tonneau cover for cargo area
- Height-adjustable rear cargo area deck board
- 4 cup holders & 4 bottle holders
- Dual-zone automatic climate control system with front vent flow controls
- Leather-trimmed shift lever with sequential mode
In the Adventure model, you also receive head-turning orange accents for a fresh look. It also includes a day/night rearview mirror, while the Limited trim has an auto-dimming rearview mirror with HomeLink® universal transceiver.
Finally, the Limited RAV4 includes these additional features:
- Heated and ventilated front seating
- Dark brown-accented interior
- Blue ambient illumination (front footwells, in-dash shelves, and center console cup holders)
- Cargo area storage net
Safety and Technology
When it comes to technology, there are a lot of similar features between the two, including the following:
- Five USB ports
- Two 12V/120W auxiliary power outlets (1 in front, 1 in rear)
- Digital speedometer
- Wireless Apple CarPlay®
- Android Auto™
Here are some differences between the two:
- 6-speaker audio system (Adventure)/11-speaker JBL® Premium Audio with subwoofer and amplifier (Limited)
- 7” digital Multi-Information Display (Adventure)/ 12.3” digital Multi-Information Display (Limited)
- 8” Audio Multimedia (Adventure)/10.5” Audio Multimedia (Limited)
There is also one 120V/100W AC power outlet in the cargo area with the Adventure models.
As far as safety is concerned, these are the similar features.
- Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
- Tire Pressure Monitor System (TPMS)
- Hill Start Assist Control (HAC)
- Backup camera, including dynamic gridlines
- Trailer-Sway Control (TSC)
- Eight airbags
With both, the Star Safety System™ is included, boasting these features:
- Electronic Brake-force Distribution (EBD)
- Enhanced Vehicle Stability Control (VSC)
- Brake Assist (BA)
- Smart Stop Technology® (SST)
- Traction Control (TRAC)
- Anti-lock Brake System (ABS)
You already know that the 2023 RAV4 excels at being safe. To further add to the peace of mind you have, both trims include Toyota Safety Sense™ 2.5 (TSS 2.5), which has these standard features:
- Pre-Collision System w/Pedestrian Detection (PCS w/PD)
- Lane Departure Alert w/Steering Assist (LDA w/SA)
- Full-Speed Range Dynamic Radar Cruise Control (DRCC)
- Road Sign Assist (RSA)
- Automatic High Beams (AHB)
- Lane Tracing Assist (LTA)
The RAV4 Limited does take safety a step further. It comes with standard Front and Rear Parking Assist with Automatic Braking (PA w/AB), plus you can add the available Panoramic View Monitor.
Price and Value
Following the 2023 RAV4 price increases, these are the new MSRPs for both trim levels.
- Adventure: $33,770
- Limited: $35,880
Keep in mind that the Adventure model does come standard with all-wheel drive. To add that with your Limited trim, you would spend another $1,400. Without AWD, the two trims have a price difference of $2,110.
Should You Buy the RAV4 Adventure or Limited?
The trouble is that it’s hard to compare these two models’ apples-to-apples. The Adventure model is designed for a unique look and more capability, while the Limited appeals to those who want upgraded technology.
Therefore, it’s not as much of a question of if the price is worth it but more about what you are looking for in a RAV4.
Suppose you want something to compare the Adventure to, consider looking at our Adventure vs. TRD-Off Road review instead. Additionally, when it comes to the Limited, you are getting all of the best standard features Toyota offers. Yet, you could take it down a notch by choosing a different trim. Consider reading our Limited vs. XLE Premium review for more options.
Frequently Asked Questions
Your RAV4 is Waiting
It doesn’t matter what you are looking for out of a new SUV, the 2023 RAV4 has you covered. From the base model to the Limited, there’s an option for any budget.
I recommend to all RAV4 shoppers to visit a local dealership to see what’s offered. When you find the trims you like the best, compare them side-by-side to find the one you prefer.