2023 Toyota RAV4 Prime Colors (All Trim Levels)

Before you purchase a 2023 Toyota RAV4 Prime, you may want to know what color options you have. You might be surprised to learn that the new Toyota RAV4 Prime colors are vibrant and eye-catching, making it harder to decide.

In this guide, I look at each available color for the RAV4 Prime in-depth. After looking at each, you may be able to make an easier decision.

**For a detailed look at the RAV4 Prime color offerings for 2024, click here**

SE Colors

The RAV4 Prime SE is the base model, so it has the lower price of the two. However, it comes standard with plenty of features, such as an 8” touch screen, a Wi-Fi hotspot, and Bluetooth. It also includes plenty of comfort features with standard heated front seats and a leather-wrapped steering wheel.

Here are the available color options with the RAV4 Prime SE.

Magnetic Grey Metallic

magnetic grey metallic
Image credit: toyota.com

Magnetic Gray Metallic is a medium gray with a robust metallic tint. The color is a good choice for those looking for an impressive appearance without going overboard. It’s less bold than other options but gives off an attractive look. The tint also gives it depth, making the color stand out even more.

Ice Cap

ice cap
Image credit: toyota.com

Ice Cap is a cool-white color that looks great on the Toyota RAV4. This color presents itself as an ice-white hue that makes it stand out from other cars on the road. The paint job also has a pearlescent appearance, which adds depth and shine to the car’s exterior.

Midnight Black Metallic

midnight black metallic
Image credit: toyota.com

The midnight black metallic paint color is an inky dark shade with a subtle reflective quality that gives it depth and dimension. It’s one of the darkest shades for the Toyota RAV4, but it’s not just another dark color. It has an almost iridescent sheen that makes it stand out. It’s accented with a smoky appearance.


Image credit: toyota.com

Blueprint is a dark blue metallic paint with subtle hints of silver. The dark shades of blue are perfect for the SUV’s rugged shape and muscular stance, while the silver accents give it quite an impressive appearance overall. It’s available in several trims, but it would look best on the top-of-the-line Limited trim.

Silver Sky Metallic

silver sky metallic
Image credit: toyota.com

The silver sky metallic shade is made of silver paint with a slight, light-blue tint and has a pearlescent finish. This gives it a unique look that isn’t too over the top but doesn’t feel boring. It’s perfect for someone who wants to add subtle flair to their vehicle.

Supersonic Red

sueprsonic red
Image credit: toyota.com

Supersonic Red is a pearl red shade with a metallic finish. It’s a beautiful color that looks great on the Toyota RAV4 with its deep, rich, eye-catching look. Its orange undertones give it a little warmth and make it stand out from other reds.

XSE Colors

The RAV4 Prime XSE is the more equipped of the two models. It comes with a larger 10.5” touch screen and a 12.3” digital gauge cluster. It also features upgraded technology, such as a premium 11-speaker JBL sound system and wireless device charging. 

Here are the color options available with the RAV4 Prime XSE.

Silver Sky Metallic w/ Midnight Black Metallic Roof

silver sky metallic
Image credit: toyota.com

This two-tone color scheme brings luxury to your vehicle. The sleek black roof perfectly complements the silver paint with the light-blue tint. It boasts of opulence without going overboard. 

Magnetic Gray Metallic w/ Midnight Black Metallic Roof

magnetic grey metallic with black roof
Image credit: toyota.com

If you are looking for something a little more subdued, consider this Magnetic Gray Metallic color instead. It’s impressive without drawing too much attention, and the darker roof is the perfect color to add more depth. 

Blueprint w/ Midnight Black Metallic Roof

blueprint with black roof
Image credit: toyota.com

Work away from the silvers and grays with this blue metallic paint color. The darker shades give the RAV4 Prime a more aggressive look, especially with the silver accents. Because of the darker roof color, you’ll get plenty of attention when heading down the road.

Supersonic Red w/ Midnight Black Metallic Roof

supersonic red with black roof
Image credit: toyota.com

If you desire something truly bold, the Supersonic Red is what you are looking for. The warm orange tones offer a deeper feel. Plus, the darker roof adds some sleekness to the overall appearance without getting too loud. 

Wind Chill Pearl w/ Midnight Black Metallic Roof

wind chill pearl with black roof
Image credit: toyota.com

There’s nothing more classic than a white RAV4. It’s clean and traditional, ensuring cooler rides in the summertime. When it’s topped off with the black roof, it offers a style unlike anything else on the road. 

Frequently Asked Questions

The current RAV4 Prime availability shows that finding this plug-in hybrid at a dealership near you can be challenging. To check availability, you need to call dealerships to see if a waiting list is offered. 

With recent changes to the regulations, the RAV4 Prime doesn’t qualify for a tax credit. You may still be able to qualify for a local RAV4 Prime tax credit

The Toyota RAV4 Prime isn’t worth it if you are looking purely to save money. It costs more upfront than the other RAV4 models and won’t save you that much more on fuel. However, it’s a great plug-in hybrid model with much to offer, so I recommend doing more research before deciding. 


It’s a lot of fun to look at the colors for the RAV4 Prime, but you may not get to customize one the way you like. With such little availability, customers that have been able to find one have been pushed into taking whatever is available. 

If you prefer to create a RAV4 Prime to suit your needs, you may be better off waiting a little longer. Once the waiting times for the RAV4 improve, there will be more room for customization. 

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